How to produce a video to promote HIV testing in men who have sex with men?

Authors

  • Luis A. Menacho Universidad Peruana Cayetano Heredia. Lima, Peru.
  • Magaly M. Blas Universidad Peruana Cayetano Heredia. Lima, Peru.

DOI:

https://doi.org/10.17843/rpmesp.2015.323.1688

Keywords:

HIV, Video recording, Health promotion

Abstract

The aim of the study was to describe the process of designing and producing a video to promote HIV testing in Peruvian men who have sex with men (MSM). The process involved the following steps: identification of the theories of behavior change; identifying key messages and video features; developing a script that would captivate the target audience; working with an experienced production company; and piloting the video. A video with everyday situations of risk
associated with HIV infection was the one preferred by participants. Key messages identified, and theoretical constructs models chosen were used to create the video scenes. Participants identified with the main, 9 minute video which they considered to be clear and dynamic. It is necessary to work with the target population to design a video according to their preferences.

Downloads

Download data is not yet available.

Published

2015-09-24

Issue

Section

Brief Report

How to Cite

1.
Menacho LA, Blas MM. How to produce a video to promote HIV testing in men who have sex with men?. Rev Peru Med Exp Salud Publica [Internet]. 2015 Sep. 24 [cited 2024 Mar. 28];32(3):519-25. Available from: https://rpmesp.ins.gob.pe/index.php/rpmesp/article/view/1688

Most read articles by the same author(s)